What is UReka?

The UReka Challenge platform (www.ureka.my) is an online idea-crowdsourcing tool that allows challenge organisers to host and manage multiple challenges, from start to finish, including the entry evaluation as well as public voting processes. UReka enables government agencies, companies and other organisations to invite the population - be it their target market, employee or the public - to solve problems. Challenges increase awareness, foster participation, and generate innovation.

Typically, challenge participants submit ideas and solutions in various formats to win prizes, gain recognition and the opportunity to see their ideas get implemented.

Why run challenges on UReka?

Different organisations engage the public via challenges for different objectives. Some do it to find implementable solutions to actual problems they're facing, some do it to identify talent, and some do it to increase their pro?le and brand amongst their target market. Whatever the goal, organising challenges is an effective way to involve your audience in your business and get their input. It's easy:

1. Post a challenge
Craft a challenge to get ideas or solutions for a specific need. The UReka platform will help you reach everyday citizens, to facilitate the social rewards that help recruit and motivate potential entrants.
3. Judges evaluate, the public can vote too
Judges, assigned by the challenger, assess ideas within the platform, lending their expertise and vision to help fulfil the challenge goals. Some challenges also allow public voting.
2. Get ideas and solutions
Challenges tap the public's pool of wisdom and innovative potential, often unearthing surprising results from unexpected sources, be it ideas or outright implementable solutions. More comprehensive ideation workshops may also be organised to transform ideas into prototypes, accelerating the process towards implementation.
4. Winners are announced - and the challenger wins too
Prizes, recognition, opportunities and the fun of competition add up to a rewarding experience. For challenges and partners, the return on investment can be amazing.

Your role

As Challenge Sponsor, you're the owner of the project. You will craft the challenge according to your challenge objectives and brand, engage the participants when necessary, choose the winners and ideally, implement the winning ideas.

Our role

As Challenge Organizer, we host your challenge on our platform and drive the participation.

Your commitment

Hosting your challenge on www.ureka.my is free. You may sponsor prizes for the winners, be it monetary, products or enrichment experiences, such as site visits, internship opportunities or even a job shadowing day with a leader in your organisation.

Our commitment

We will assist you to craft, manage and market your challenge through any available conventional and social media channels. Our objective is to encourage innovation and social impact via solutions crowdsourcing, so we'd like to see your challenge get plenty of quality, implementable and exciting ideas from your market!

Contact us at


Agensi Inovasi Malaysia (AIM)
3501, Level 3, Quill building 3
Jalan Teknokrat 5, 63000 Cyberjaya
Selangor Darul Ehsan, Malaysia

I'd like to organise a challenge!

Please email us or call the Social Innovation unit if your organisation is interested in running a challenge on the UReka platform. Also, download the flyer for more information as well as the Challenge Framing Template to give you an idea of how to draft your challenge.